Hey there, if you're here, it's because you're eager to master the art of persuasive writing, and you couldn't have picked a better place to learn.
Welcome to Story Selling Solutions, where the headaches of copywriting get alleviated, and words turn into experiences.
Let's dive into these fantastic models of creative writing that will assist you in:
Control: Grasping these models will hand you complete control over your writing and how your audience perceives it. You'll wield the power to steer their emotions and actions just the way you want.
Conversion: If you're in the sales world, you know it all comes down to conversion. Well, these models are your secret weapons to turn skeptics into believers and believers into buyers.
Clarity: Have you ever read something that left you scratching your head, wondering what you just read? Learning these models ensures you'll never be that writer. Your ideas will be clear and easily comprehensible.
Let's get immersed.
AIDA (Attention, Interest, Desire, Action):
Imagine strolling down a bustling street, amid all the noise and distractions.
Suddenly, you hear someone shout your name.
That's what we need in our business, grabbing people's attention.
Next, make them interested in what you're selling, tell them an irresistible story.
Awaken desire, something that makes them exclaim,
"Oh my, I need this!"
And finally, tell them what they need to do to get it.
This model is used to capture the audience's attention, spark their interest in a product or service, generate a desire to own it, and ultimately motivate them to take action, like making a purchase.
It's employed in advertisements, sales pages, and product presentations.
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PAS (Problem, Agitation, Solution):
This is like a gripping drama.
First, identify the problem your customer faces.
Don't stop there—stir it up, make them feel the pain of not solving that problem.
And when they're on the edge, provide them with the solution, your product.
Show them how your product can turn their stormy day into a sunny one.
This model is used when you want to highlight a specific problem or challenge your customer is facing, stir their emotions by exposing the negative consequences of not solving it, and then present the solution offered by your product or service.
It's effective in situations where you want to generate a need and urgency to solve a problem.
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PASTOR (Problem, Amplification, Solution, Testimonials, Offer, Response):
Imagine you're a shepherd guiding your flock (your customers).
First, you identify their problem.
Then, you amplify it, emphasizing the consequences of not solving it.
Show them the solution, your product, and reassure them with testimonials from other members of the flock who have overcome their issues thanks to you.
Afterward, present your special offer and tell them how to respond to it.
Like a good shepherd, you lead your flock to a better place.
This model is used to address a specific problem customers are facing, amplify its magnitude and associated difficulties, offer an effective solution backed by real testimonials from satisfied customers, present a special offer, and finally, instruct them on how to respond and take advantage of it.
It's particularly useful in direct sales and product launches.
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ACCA (Awareness, Comprehension, Conviction, Action):
Imagine your customer as a lost tourist.
First, they need to be aware that they need a map (Awareness).
Then, they must understand how to read that map (Comprehension).
After that, they need the conviction that the map will lead them to their destination (Conviction).
Finally, they must take action, follow the map (Action).
These are the steps you guide your customers through with your marketing.
This model is used to guide the customer through a series of cognitive and emotional stages.
Start by creating awareness of a problem or need, then help the customer understand how your product or service can solve it, build conviction about the effectiveness of your solution, and finally, motivate action.
It's effective in content marketing strategies and sales funnels.
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FAB (Features, Advantages, Benefits):
This is like a luxury car.
It has amazing features (Features), like a powerful engine, leather seats, etc.
These features offer advantages (Advantages), such as fast driving, comfort, etc.
And these advantages provide benefits (Benefits), like saving time, impressing friends, etc.
That's how you should present your product.
This model focuses on highlighting the unique features of a product or service, the tangible benefits it offers to the customer, and the advantages that set it apart from the competition.
It's used in product descriptions, sales pages, and sales pitches to demonstrate how the product can enhance life or solve a specific customer problem.
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"Imagine coming home after a long day and being greeted by a personalized oasis of comfort just for you.
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PPPP (Picture, Promise, Prove, Push):
Imagine you're in an art museum.
First, you paint a picture (Picture) in the customer's mind of how their life could be with your product.
Then, you make a promise (Promise) that your product can make that picture a reality.
Afterward, you prove (Prove) your promise with evidence, testimonials, and guarantees.
Finally, you give a push (Push), a call to action that urges them to buy your product and turn that image into reality.
This model is based on creating a vivid mental image for the customer of how their life would transform by using the product or service, making compelling promises about the results they can expect, substantiating those promises with tangible proof, and ultimately motivating the customer to take action.
It's used in advertisements, email campaigns, and product launches.
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"Life's too short to settle for the mundane and boring.
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OSE (Objections, Solution, Evidence):
This is like a courtroom.
Your customers have objections (Objections)—they're the devil's advocates.
But you have the solution (Solution) to those objections, that's your defense.
Then, you provide evidence (Evidence) of why your solution is effective, those are your witnesses and proofs.
That's how you win the case in the sales court.
This model is used to address and overcome objections or doubts customers might have regarding a product or service.
Present clear and convincing solutions to those objections, back up your claims with evidence and testimonials.
It's used in consultative sales strategies and negotiation to dispel concerns.
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Each of these models offers a distinct framework for approaching writing.
You can choose one or combine a few according to your needs.
Once you start using them, you'll find that the blank page isn't as daunting anymore.
Capturing your audience's attention. Prompting action. Building an emotional connection with your audience.