One of the most important steps in creating a successful digital marketing plan is to choose the best digital marketing channels and tactics for your business.
Digital marketing channels and tactics are the ways and means you use to communicate and interact with your target audience online. They help you attract, engage, and convert your potential customers into loyal customers.
But how do you choose the best digital marketing channels and tactics for your business?
There are many digital marketing channels and tactics available for you to choose from, such as:
Website
Blog
Email
Social media
Video
Podcast
Webinar
E-book
Infographic
Case study
Testimonial
Review
Landing page
Lead magnet
Call to action
Pop-up
Chatbot
SEO
PPC
Display ads
Native ads
Influencer marketing
Affiliate marketing
Content marketing
Email marketing
Social media marketing
Video marketing
Podcast marketing
Webinar marketing
E-book marketing
Infographic marketing
Case study marketing
Testimonial marketing
Review marketing
And many more!
But you can’t use them all. You need to choose the ones that suit your business goals, budget, resources, and audience.
How do you do that?
There are many ways to choose the best digital marketing channels and tactics for your business, but here are some of the most common steps:
Start with your buyer personas. Based on your buyer personas, identify where your ideal customers hang out online, what they search for, what they consume, what they share, what they trust, and what they respond to. Choose the digital marketing channels and tactics that match their online behavior and preferences.
Start with your goals and KPIs. Based on your goals and KPIs, identify what you want to achieve with your digital marketing plan, such as increasing brand awareness, generating leads, converting sales, increasing retention, etc. Choose the digital marketing channels and tactics that align with your goals and KPIs.
Start with your budget and resources. Based on your budget and resources, identify how much money, time, and people you can invest in your digital marketing plan. Choose the digital marketing channels and tactics that fit your budget and resources.
Test and optimize. Once you have chosen your digital marketing channels and tactics, test and optimize them using data and analytics tools such as Google Analytics or Facebook Insights. You can also use feedback tools such as Hotjar or SurveyMonkey to ask your customers or stakeholders for their opinions or suggestions. You can also use testing tools such as Google Optimize or Facebook Ads Manager to experiment with different variations or options.
These are some of the steps you can take to choose the best digital marketing channels and tactics for your business that will help you reach your target audience, generate leads, and convert sales.
By choosing the best digital marketing channels and tactics for your business, you will be able to create a customer-centric digital marketing plan that works in 2023 and beyond.
And if you want to learn more about how to choose the best digital marketing channels and tactics for your business and use them in your digital marketing strategy, I have something for you.