Google is constantly changing its algorithm to provide the best search experience for its users. But what does that mean for your website? How can you keep up with the latest SEO trends and avoid losing your rankings to your competitors?
In this blog post, I will show you how to make your website Google-proof and rank higher than ever before in 2023. You will learn:
The new “E” in E.E.A.T. and why it matters for your content quality
How to target your audience, not just traffic, with your content strategy
How to increase your author authority and trustworthiness
How to create satisfying and helpful content that meets user intent
How to leverage AI content and content writing software to optimize your content
How to automate your SEO tasks and save time and money
How to adapt to the changes in CTRs by SERP positions
How to optimize your product pages for SEO
How to conduct an SEO competitor analysis and outrank them
How to improve your image SEO and boost your visibility
How to speed up your website and enhance its performance
By following these tips, you will be able to make your website Google-proof and rank higher than ever before in 2023. Let’s get started!
The new “E” in E.E.A.T. and why it matters for your content quality
You may have heard of the acronym E.A.T., which stands for Expertise, Authority, and Trust.
These are the factors that Google uses to evaluate the quality of your content and your website.
But as of December 2022, Google has added another “E” to the mix: Experience. This means that Google will now consider the experience of the author or creator when evaluating the quality of content.
Google wants to see that you have first-hand, real-world experience with the topic you are writing about. For example, if you are a financial software company, you should write about topics related to finance, accounting, or software development. You should not write about topics that are unrelated to your niche, such as food recipes or travel tips.
This is because Google wants to provide the most relevant and useful information for its users. If you write about topics that you have no experience in, you will not be able to provide accurate, reliable, or helpful information. You will also lose credibility and trust with your audience.
Therefore, in 2023, you need to make sure that you write about topics that you have experience in. You need to demonstrate your expertise, authority, and trustworthiness with your content. This will help you rank higher on Google and attract more qualified traffic to your website.
How to target your audience, not just traffic, with your content strategy
One of the biggest mistakes that many websites make is to create content that is aimed at getting more traffic, but not necessarily more conversions. They focus on keywords that have high search volume, but low relevance or intent.
This is a bad strategy for two reasons:
First, you will attract visitors who are not interested in your products or services. They will bounce off your website without taking any action. This will hurt your conversion rate and your SEO performance.
Second, you will lose ranking opportunities for keywords that are more relevant and valuable for your business. These are keywords that have lower search volume, but higher intent or specificity. They are more likely to convert into leads or customers.
Therefore, in 2023, you need to target your audience, not just traffic, with your content strategy.
You need to create content that matches the needs, interests, and goals of your ideal customers. You need to use keywords that reflect their search intent and their stage in the buyer’s journey.
For example, if you are a financial software company, you should create content that addresses the pain points, challenges, and solutions of your target market. You should use keywords that indicate their level of awareness, such as “how to manage cash flow”, “best accounting software for small businesses”, or “financial software reviews”.
By doing this, you will be able to attract visitors who are more likely to engage with your content and take action on your website.
How to increase your author authority and trustworthiness
Another factor that affects your content quality and SEO performance is your author authority and trustworthiness. This is the degree to which you are recognized as a credible and reliable source of information on your topic.
Google wants to show content from authors who have proven their expertise and reputation in their field. This is especially important for topics that have a high impact on people’s health, safety, or happiness, such as medical, financial, or legal topics.
But how do you communicate your author authority and trustworthiness to Google and your audience? Here are some tips:
Publish articles on authoritative sites surrounding your area of expertise only (while making sure your bio is set up well).
Grow your following on social media, and be active there in general.
Do AMA; get interviewed and quoted on other sites.
Make sure the content you wrote is actually read, shared, liked, commented on, and linked to. The more authoritative the people are that engage with and share your content, the better.
Use author schema markup and profile pages to build your author identity and link to your social media profiles.
Establish an author knowledge panel by creating a Google account, a Google Scholar profile, a Wikipedia page, or a Wikidata item for yourself.
By increasing your author authority and trustworthiness, you will be able to boost your credibility and visibility on Google and attract more loyal readers to your website.
How to create satisfying and helpful content that meets user intent
One of the most important factors that Google considers when ranking your content is how well it satisfies the user intent. User intent is the goal or purpose behind a search query. It reflects what the user is looking for and what they expect to find.
Google’s mission is to provide the most relevant and useful information for each query. That means your content should not only match the keywords, but also the intent behind them.
You should create content that answers the user’s questions, solves their problems, or fulfills their needs.
But how do you create satisfying and helpful content that meets user intent? Here are some tips:
Use keyword research tools like Ahrefs to find out what people are searching for and what kind of content they prefer (e.g., blog posts, videos, infographics, etc.).
Analyze the top-ranking pages for your target keywords and see what they cover, how they structure their content, and what kind of media they use.
Create content that is comprehensive, accurate, and up-to-date. Cover all the relevant subtopics, facts, and details that the user might be interested in.
Use clear and catchy headlines, subheadings, bullet points, and transitions to make your content easy to scan and read.
Use images, videos, charts, graphs, or other visual elements to break up your text and make your content more engaging.
Provide clear and actionable takeaways, tips, or recommendations for the user to apply or learn from your content.
Optimize your content for mobile devices and ensure it loads fast and displays well on different screen sizes.
By creating satisfying and helpful content that meets user intent, you will be able to improve your user experience and SEO performance. You will also increase your chances of ranking for featured snippets, which are special boxes that appear at the top of some search results and provide a quick answer to a query.
How to leverage AI content and content writing software to optimize your content
Another way to create high-quality content in 2023 is to leverage AI content and content writing software. These are tools that use artificial intelligence to generate, enhance, or optimize your content.
AI content and content writing software can help you with various aspects of content creation, such as:
Generating ideas for topics, headlines, or outlines
Writing or rewriting sentences, paragraphs, or entire articles
Checking grammar, spelling, and readability
Optimizing keywords, meta tags, or titles
Analyzing content performance and suggesting improvements
Some of the best AI writing tools in 2023 are:
Jasper: Jasper is an AI writing software that helps you create long-form content faster and easier. You can use Jasper Command to finish your sentences and drafts, Jasper SEO to optimize your content for search engines, and Jasper Insights to measure and improve your content quality.
Copy.ai: Copy.ai is an AI copywriting tool that helps you generate catchy and creative copy for various purposes, such as ads, slogans, headlines, landing pages, emails, and more. You can use Copy.ai to brainstorm ideas, overcome writer’s block, or spice up your copy.
Anyword: Anyword is an AI writing assistant that helps you write engaging and effective copy for your marketing campaigns. You can use Anyword to generate copy for social media posts, ads, emails, landing pages, blogs, and more. You can also use Anyword to predict the performance of your copy and optimize it for conversions.
Sudowrite: Sudowrite is an AI writing tool that helps you write fiction faster and better. You can use Sudowrite to generate plot ideas, characters, dialogue, descriptions, and more. You can also use Sudowrite to edit and improve your existing stories with suggestions and feedback.
Writesonic: Writesonic is an AI writing software that helps you create high-quality content for various channels and formats. You can use Writesonic to generate content for blogs, websites, ads, emails, newsletters, social media posts, videos, podcasts, and more. You can also use Writesonic to rewrite or summarize your existing content.
Rytr: Rytr is an affordable AI writer that helps you write faster and smarter. You can use Rytr to write content for various purposes and tones of voice. You can also use Rytr to paraphrase or enhance your existing content.
By leveraging AI content and content writing software, you will be able to save time and effort in creating high-quality content. You will also be able to improve your content quality and SEO performance with the help of AI insights and recommendations.
How to automate your SEO tasks and save time and money
SEO is a complex and dynamic field that requires constant monitoring and updating.
However, some SEO tasks are repetitive, tedious, or time-consuming, and can be automated with the help of tools and software.
By automating your SEO tasks, you can save time and money, improve your efficiency and productivity, and focus on more strategic and creative aspects of your SEO campaigns.
Some of the SEO tasks that you can automate are:
Creating SEO reports: You can use tools like Looker Studio (formerly Google Data Studio) to create SEO reports that pull data from various sources, such as Google Analytics, Google Search Console, Ahrefs, and more. You can customize your reports with charts, graphs, tables, and filters, and share them with your clients or stakeholders. You can also schedule your reports to be updated and delivered automatically.
Auditing your website: You can use tools like Ahrefs Site Audit to audit your website for technical issues, such as broken links, duplicate content, slow pages, missing meta tags, and more. You can run regular crawls of your website and get alerts when new issues are detected. You can also prioritize the issues based on their impact and difficulty to fix.
Monitoring your rankings: You can use tools like Ahrefs Rank Tracker to monitor your rankings for your target keywords across different locations and devices. You can track your ranking progress over time and compare it with your competitors. You can also get email notifications when there are significant changes in your rankings.
Analyzing your competitors: You can use tools like Ahrefs Competitor Analysis to analyze your competitors’ SEO strategies and tactics. You can discover their top keywords, pages, backlinks, content, and more. You can also identify their strengths and weaknesses and find opportunities to outrank them.
Building backlinks: You can use tools like Ahrefs Link Intersect to find websites that link to your competitors but not to you. You can filter the websites by relevance, authority, traffic, and other metrics. You can also use tools like Ahrefs Content Explorer to find content that has generated a lot of backlinks in your niche. You can then reach out to the websites that linked to those content pieces and pitch them your own content.
Optimizing your content: You can use tools like Ahrefs Content Gap to find keywords that your competitors rank for but you don’t. You can then use these keywords to optimize your existing content or create new content. You can also use tools like Ahrefs Keyword Generator to find keyword ideas for any topic or niche. You can filter the keywords by search volume, difficulty, clicks, and more.
By automating these SEO tasks, you will be able to streamline your SEO workflow and achieve better results with less effort.
How to adapt to the changes in CTRs by SERP positions
Another factor that affects your SEO performance is the click-through rate (CTR) by SERP positions. This is the percentage of users who click on your website when it appears in a certain position on the search results page.
The CTR by SERP positions can vary depending on various factors, such as:
The type and layout of the SERP features, such as snippets, ads, images, videos, etc.
The relevance and attractiveness of your title and meta description
The device and screen size of the user
The search intent and behavior of the user
In general, the higher your website ranks on the SERP, the higher your CTR will be. However, this is not always the case, as some SERP features can steal clicks from the organic results.
For example, according to a study by First Page Sage, when a SERP includes a snippet, the CTR for position 1 drops by an average of 5.3%. Similarly, when a SERP includes ads, images, or videos, the CTR for the organic results can also decrease.
Therefore, in 2023, you need to adapt to the changes in CTRs by SERP positions and optimize your website accordingly. Here are some tips:
Monitor your CTRs by SERP positions using tools like Google Search Console or Ahrefs Webmaster Tools. You can see how your CTRs change over time and across different devices and locations.
Analyze the SERP features for your target keywords using tools like Ahrefs SERP Checker or Semrush Keyword Overview. You can see what kind of features are present on the SERP and how they affect your CTRs.
Optimize your title and meta description to make them relevant and enticing for your target audience. You can use tools like Ahrefs Title Generator or Anyword Headline Generator to create catchy and effective titles and descriptions.
Try to win SERP features that can boost your CTRs, such as snippets, knowledge panels, or people also ask boxes. You can use tools like Ahrefs Site Audit or Semrush On Page SEO Checker to optimize your content for these features.
Test different variations of your title and meta description using tools like Google Optimize or Unbounce. You can see which version performs better in terms of CTRs and conversions.
By adapting to the changes in CTRs by SERP positions, you will be able to improve your SEO performance and drive more traffic to your website.
How to optimize your product pages for SEO
If you run an ecommerce website, you know how important it is to optimize your product pages for SEO. Product pages are the pages that showcase your products and persuade potential customers to buy them.
However, product pages are also the pages that face the most competition on Google.
There are thousands of other websites that sell similar products and target similar keywords.
How can you stand out from the crowd and rank higher than your competitors?
Here are some tips on how to optimize your product pages for SEO:
Use descriptive and unique titles and meta descriptions for each product page. Include your target keywords and a clear value proposition. Avoid using generic or duplicate titles and descriptions that can confuse Google and your users.
Write engaging and informative product descriptions that highlight the benefits and features of your products. Use bullet points, headings, and short paragraphs to make your content easy to read and scan. Include relevant keywords, but avoid keyword stuffing or unnatural language.
Add high-quality images and videos of your products that showcase their details, features, and usage. Use descriptive alt text and file names for your images and videos that include your keywords. Optimize your images and videos for size and speed to improve your page loading time.
Include product reviews and ratings from your customers that provide social proof and credibility for your products. Encourage your customers to leave honest feedback and testimonials on your product pages. Display the average rating and the number of reviews on your product pages and in the SERPs using schema markup.
Add product customization options and clear calls-to-action (CTAs) on your product pages that allow your customers to choose their preferences, such as size, color, quantity, etc. Use prominent and persuasive CTAs that guide your customers to the next step in the buying process, such as “Add to Cart” or “Buy Now”.
Create unique product pages for each product variant or category that you sell. Avoid using duplicate or thin content that can harm your SEO performance. Use canonical tags or 301 redirects to avoid duplicate content issues.
Conduct an SEO competitor analysis and outrank them by finding out what keywords they rank for, what kind of content they create, what kind of backlinks they have, and what kind of SERP features they win. Use tools like Ahrefs Site Explorer or Semrush Domain Overview to analyze your competitors’ SEO strategies and find gaps and opportunities to improve yours.
By optimizing your product pages for SEO, you will be able to increase your visibility on Google and drive more qualified traffic and sales to your ecommerce website.
How to conduct an SEO competitor analysis and outrank them
One of the best ways to improve your SEO performance is to conduct an SEO competitor analysis and outrank them. An SEO competitor analysis is the process of researching and analyzing your competitors’ SEO strategies and tactics, such as their keywords, content, links, etc.
By conducting an SEO competitor analysis, you can:
Discover your true SEO competitors and their strengths and weaknesses
Find gaps and opportunities in your niche and target market
Learn from their best practices and avoid their mistakes
Benchmark your SEO performance and set realistic goals
Create and implement an effective SEO action plan to outrank them
Here are some steps on how to conduct an SEO competitor analysis and outrank them:
Identify your SEO competitors: Use tools like Ahrefs Site Explorer or Semrush Domain Overview to find out who are ranking for your target keywords and who are getting the most organic traffic in your niche. You can also use tools like Ahrefs Competing Domains or Semrush Competitor Discovery to find more competitors that you may not be aware of.
Compare your rankings and content with SEO competitors: Use tools like Ahrefs Rank Tracker or Semrush Position Tracking to monitor your rankings for your target keywords across different locations and devices. Compare your rankings with your competitors and see where you stand. Use tools like Ahrefs Content Gap or Semrush Keyword Gap to find keywords that your competitors rank for but you don’t. Use these keywords to optimize your existing content or create new content.
Discover content opportunities where you can outrank SEO competition: Use tools like Ahrefs Content Explorer or Semrush Topic Research to find popular and relevant content ideas for your niche. See what kind of content your competitors are creating and how they are performing. Look for content gaps where you can create better, more comprehensive, or more engaging content than your competitors. Use tools like Ahrefs SERP Checker or Semrush SERP Analysis to analyze the SERP features for your target keywords and see how you can win them.
Analyze your competitors’ backlink profiles: Use tools like Ahrefs Site Explorer or Semrush Backlink Analytics to analyze your competitors’ backlink profiles. See who is linking to them, what kind of links they have, and how they are acquiring them. Look for link opportunities where you can get similar or better links than your competitors. Use tools like Ahrefs Link Intersect or Semrush Backlink Gap to find websites that link to multiple competitors but not to you. Reach out to these websites and pitch them your content.
Create or optimize existing content based on your discoveries: Based on the insights you gained from the previous steps, create or optimize your existing content to outrank your competitors. Use tools like Ahrefs Webmaster Tools or Semrush Site Audit to audit your website for technical issues, such as broken links, duplicate content, slow pages, missing meta tags, etc. Fix these issues to improve your site’s performance and user experience. Use tools like Ahrefs Keywords Explorer or Semrush Keyword Magic Tool to find the best keywords for your content. Use tools like Ahrefs Writing Assistant or Anyword Writing Assistant to write engaging and effective copy for your content.
By conducting an SEO competitor analysis and outranking them, you will be able to gain a competitive edge in your niche and drive more organic traffic and sales to your website.
How to improve your image SEO and boost your visibility
Images are an essential part of any website. They can make your content more attractive, engaging, and informative. They can also help you rank higher on Google Images, which is a popular way to visually discover information on the web.
However, images are not always easy for Google to understand and index. That’s why you need to optimize your images for SEO and make sure they are relevant, descriptive, and fast-loading.
Here are some tips on how to improve your image SEO and boost your visibility:
Use descriptive and unique file names for each image. Include your target keywords and a clear description of what the image shows. Avoid using generic or duplicate file names that can confuse Google and your users. For example, use nike-air-force-1-shoe.jpg instead of IMG00353.JPG.
Use descriptive alt text and captions for each image. Alt text (alternative text) describes an image and is displayed when the image cannot be loaded or is accessed by screen readers. Captions are text that appear below or above an image and provide additional context or information. Use alt text and captions to explain what the image is about, how it relates to the content of the page, and what value it provides to the user. Include relevant keywords, but avoid keyword stuffing or unnatural language.
Optimize your images for size and speed. Large or uncompressed images can slow down your page loading time and affect your user experience and SEO performance. Use tools like ImageKit or TinyPNG to compress your images without losing quality. Use tools like Ahrefs Webmaster Tools or Google PageSpeed Insights to measure and improve your page speed.
Adapt your images for different devices and screen sizes. Users search on Google Images more from mobile than on desktop. Therefore, it is important that you design your images for all device types and sizes. Use responsive images that adjust to the width of the browser window or device screen. Use tools like ImageKit or Cloudinary to automatically resize and deliver your images according to the device requirements.
Use schema markup and sitemaps to provide more information about your images. Schema markup is a code that you can add to your HTML to help Google understand and display your content better. You can use schema markup to add structured data to your images, such as title, caption, license, location, etc. You can also use sitemaps to list all the images on your website and provide additional metadata, such as subject matter, type, or creator. Use tools like Schema.org or Google Search Console to create and submit schema markup and sitemaps for your images.
By improving your image SEO, you will be able to increase your visibility on Google Images and drive more organic traffic to your website.
How to speed up your website and enhance its performance
One of the most crucial factors that affect your SEO performance is your website speed. Website speed is the time it takes for your web pages to load and display on the user’s browser. The faster your website, the better your user experience and SEO performance.
Website speed is important for several reasons:
It affects your bounce rate, conversions, and revenue. As we saw earlier, slow-loading pages can drive away visitors and reduce their likelihood of taking action on your website. According to Google, 53% of mobile users abandon a site that takes longer than three seconds to load. A one-second delay in page load time can also reduce conversions by 7% and revenue by 2.5%.
It affects your search ranking and visibility. As we also saw earlier, Google considers page speed as a ranking factor for both desktop and mobile searches. Faster pages tend to rank higher than slower ones, especially for competitive keywords. Google also uses page speed as a criterion for displaying AMP pages, which are stripped-down versions of web pages that load instantly on mobile devices.
It affects your user satisfaction and loyalty. Fast-loading pages provide a positive user experience and increase user satisfaction and loyalty. Users are more likely to return to a website that loads quickly and smoothly than one that takes forever to load or crashes frequently.
Therefore, in 2023, you need to speed up your website and enhance its performance. Here are some tips on how to do that:
Use a content delivery network (CDN). A CDN is a network of servers that deliver web content to users based on their geographic location. This reduces the distance between the user and the server, which improves the loading speed and reduces the bandwidth consumption. Use tools like Cloudflare or KeyCDN to set up a CDN for your website.
Move your website to a better host. Your web hosting provider can have a significant impact on your website speed and performance. If your host is slow, unreliable, or overcrowded, it can affect your page loading time and uptime. Use tools like Pingdom or GTmetrix to test your website speed and performance from different locations and see if your host is causing any issues. If so, consider moving your website to a better host that offers faster, more reliable, and more secure hosting services.
Optimize the size and format of images on your website. Images are often the largest and heaviest elements on a web page. They can take up a lot of space and bandwidth, which can slow down your page loading time. Use tools like ImageKit or TinyPNG to compress your images without losing quality. Use tools like ImageKit or Cloudinary to automatically resize and deliver your images according to the device requirements. Use tools like WebP Converter or Squoosh to convert your images to WebP format, which is a modern image format that offers superior compression and quality than JPEG or PNG.
Reduce the number of plugins. Plugins are software components that add functionality to your website. However, they can also add extra code, scripts, stylesheets, and requests to your web pages, which can affect your page loading time and performance. Use tools like P3 Plugin Performance Profiler or Query Monitor to analyze the impact of plugins on your website speed and performance. Disable or delete any plugins that you don’t need or use frequently.
Minimize the number of JavaScript and CSS files. JavaScript and CSS files are used to add interactivity and style to your web pages. However, they can also add extra weight and requests to your web pages, which can affect your page loading time and performance. Use tools like Autoptimize or WP Rocket to minify and combine your JavaScript and CSS files into fewer files. This will reduce the size and number of requests of these files and improve your page loading time and performance.
Use website caching. Website caching is a technique that stores copies of web pages or resources on the server or the browser cache. This reduces the number of requests and calculations needed to load a web page, which improves the loading speed and performance. Use tools like WP Super Cache or W3 Total Cache to enable caching on your WordPress website.
Implement Gzip compression. Gzip compression is a technique that reduces the size of web pages or resources by compressing them before sending them over the network. This reduces the bandwidth consumption and improves the loading speed and performance. Use tools like Check Gzip Compression or Varvy Gzip Compression Tool to check if your website has Gzip compression enabled. If not, use tools like WP Rocket or Enable Gzip Compression Plugin to enable Gzip compression How to use social media for SEO and increase your organic reach
Social media is not only a great way to connect with your audience and promote your brand, but also a powerful tool to boost your SEO and increase your organic reach. Social media can help you improve your SEO in several ways, such as:
Driving more traffic to your website. Social media can help you attract more visitors to your website by sharing your content and linking to your pages. The more traffic you get, the more signals you send to Google that your website is relevant and valuable. This can improve your ranking and visibility on the search results.
Increasing your brand awareness and authority. Social media can help you increase your brand awareness and authority by exposing your content and expertise to a larger and more diverse audience. The more people know about your brand, the more likely they are to trust you and search for you online. This can increase your branded searches, which are queries that include your brand name or variations of it. Branded searches can indicate to Google that your brand is popular and reputable, which can boost your ranking and credibility.
Generating social signals and backlinks. Social media can help you generate social signals and backlinks, which are two important factors for SEO. Social signals are the likes, shares, comments, and mentions that your content receives on social platforms. They can show Google that your content is engaging and useful for your audience. Backlinks are the links that point to your website from other websites. They can show Google that your content is authoritative and trustworthy for other sources. Both social signals and backlinks can improve your ranking and authority on the search results.
However, using social media for SEO is not as simple as creating an account and posting randomly. You need to have a strategic approach that aligns with your SEO goals and audience needs. Here are some tips on how to use social media for SEO effectively:
Create social media accounts for your business. By creating social media accounts for your business, you can reach a wider audience and drive more traffic to your website. However, you don’t need to be present on every social platform. Choose the ones that are relevant for your niche, target market, and goals. For example, if you are a B2B company, you might want to focus on LinkedIn or Twitter. If you are a visual or creative business, you might want to use Instagram or Pinterest.
Optimize your social media profiles. Your social media profiles are like mini-websites that represent your brand and offer information about your business. You need to optimize them for SEO by using relevant keywords, descriptions, links, images, and hashtags. This will help you rank better on both social media search engines and Google search results. For example, if someone searches for “best pizza near me” on Facebook or Google, they might see your Facebook page if you have optimized it with keywords like “pizza”, “near me”, “best”, etc.
Share valuable and engaging content. Content is the key to using social media for SEO. You need to share valuable and engaging content that attracts and retains your audience’s attention, solves their problems, or fulfills their needs. You also need to share content that is relevant for both social media platforms and search engines. For example, you might want to use different formats, lengths, tones, or hashtags depending on the platform you are using. You also need to use keywords that match both the user intent and the search queries on both platforms.
Encourage interaction and conversation. Social media is all about interaction and conversation. You need to encourage your audience to interact with your content and with each other by asking questions, soliciting feedback, running polls or contests, responding to comments or messages, etc. This will help you generate more social signals and backlinks, as well as build trust and loyalty with your audience. It will also help you learn more about their preferences, needs, pain points, or challenges, which can inform your content strategy and SEO efforts.
Analyze and measure your results. Using social media for SEO requires constant analysis and measurement of your results. You need to track and monitor how your social media activities affect your SEO performance by using tools like Google Analytics or Semrush Social Media Toolkit . You need to measure metrics like traffic, engagement, conversions, ranking, etc., from both social media platforms and search engines. You also need to compare them with your goals and benchmarks, identify what works and what doesn’t work, and adjust or improve your strategy accordingly.
By using social media for SEO effectively, you will be able to increase your organic reach and visibility on both platforms and drive more traffic to your site.