Do you want to write copy that makes your customers feel something?
Copy that connects with their emotions, desires, fears, and dreams?
Copy that persuades them to take action and buy your product or service?
If you answered yes, then you need to learn how to write copy that touches your customers’ hearts and minds.
Copy that speaks to both their rational and emotional sides.
Copy that shows them how your offer can solve their problems and improve their lives.
But how do you do that?
How do you write copy that appeals to both the heart and the mind of your customer?
That’s what I’m going to show you in this blog post.
I’m going to teach you a simple but powerful formula that will help you write copy that touches your customers’ hearts and minds.
A formula that has been used by some of the greatest copywriters of all time, including Gary Halbert.
The formula is called AIDA, and it stands for Attention, Interest, Desire, and Action.
It’s a proven way to structure your copy and guide your customer through the buying process.
Let me explain how it works.
Attention
The first step of the AIDA formula is to grab your customer’s attention.
You need to make them stop what they’re doing and pay attention to your message.
You need to hook them with a headline that promises them a benefit or arouses their curiosity.
For example, look at this headline from one of Gary Halbert’s famous ads:
“How To Collect From Social Security At Any Age”
This headline grabs attention because it makes a bold claim that goes against the common belief that you have to be 65 or older to collect from social security.
It also appeals to a specific audience: people who want to retire early or get extra income.
Another example of a headline that grabs attention is this one from another Gary Halbert ad:
“The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly”
This headline grabs attention because it creates a mystery.
Who is this marketing genius?
What is his amazing secret?
Why is he afraid to fly?
The reader wants to find out more, so they keep reading.
The key to writing attention-grabbing headlines is to focus on the main benefit or curiosity factor of your offer.
You want to make your customer think: “Wow, this sounds interesting. I need to know more.”
Interest
The second step of the AIDA formula is to generate interest in your offer.
You need to show your customer why they should care about what you have to say.
You need to explain how your offer can help them solve their problems or achieve their goals.
For example, look at how Gary Halbert builds interest in his social security ad:
“In this letter I am going to tell you about an amazing new book which reveals hundreds of little known secrets about Social Security benefits… secrets which can make you rich!”
This paragraph builds interest by telling the reader what they will learn from the book and how it can make them rich.
It also uses words like “amazing”, “new”, and “secrets” to create excitement and curiosity.
Another example of how Gary Halbert builds interest in his marketing genius ad is this:
“In this letter I am going to tell you about a man who has made more money for himself and his clients than any other marketing consultant alive today… a man who has created some of the most successful advertising campaigns in history… a man who has a secret so powerful it can make anyone rich!”
This paragraph builds interest by telling the reader who the marketing genius is and what he has done for himself and his clients.
It also teases the reader with the promise of revealing his secret later in the letter.
The key to writing interest-generating paragraphs is to focus on the benefits and results of your offer.
You want to make your customer think: “Wow, this sounds useful. I want to know more.”
Desire
The third step of the AIDA formula is to create desire for your offer. You need to make your customer want what you have to offer. You need to show them how your offer can satisfy their needs and wants.
For example, look at how Gary Halbert creates desire in his social security ad:
"Here are just a few examples of what you will discover when you read this book:
How you can start collecting Social Security benefits at any age… even if you are only 27 years old!
How you can increase your Social Security benefits by as much as 50%… without paying one penny more in taxes!
How you can collect an extra $5,000… $10,000… or even more every year from Social Security… without working one extra day!
How you can avoid the hidden traps and pitfalls that can reduce your Social Security benefits by thousands of dollars!
And much, much more!"
This paragraph creates desire by giving specific examples of what the reader will discover in the book and how it can benefit them financially.
It also uses words like “extra”, “increase”, and “avoid” to emphasize the value of the offer.
Another example of how Gary Halbert creates desire in his marketing genius ad is this:
"Here are just a few examples of what you will discover when you read this book:
How to write headlines that stop your prospects in their tracks and make them read your ad from start to finish!
How to create irresistible offers that make your prospects beg you to take their money!
How to use testimonials, guarantees, and other proven techniques to boost your credibility and increase your sales!
How to use the secret of “The Coat-of-Arms” to create a loyal following of customers who will buy from you again and again!
And much, much more!"
This paragraph creates desire by giving specific examples of what the reader will learn from the book and how it can help them write better copy and make more money.
It also uses words like “irresistible”, “beg”, and “boost” to emphasize the power of the offer.
The key to writing desire-creating paragraphs is to focus on the features and advantages of your offer.
You want to make your customer think: “Wow, this sounds amazing. I need this.”
Action
The final step of the AIDA formula is to prompt action from your customer.
You need to tell your customer what to do next.
You need to give them a clear and easy way to order your product or service.
For example, look at how Gary Halbert prompts action in his social security ad:
“So don’t delay. Order now! To get your copy of this amazing book, just fill out the enclosed order form and mail it today with your check or money order for only $19.95 plus $3.00 for shipping and handling. Or better yet, use your credit card and call toll-free 1-800-555-1234. But hurry! This offer is limited and may be withdrawn at any time. So order now and start collecting your Social Security benefits today!”
This paragraph prompts action by telling the reader how to order the book, how much it costs, and how to pay for it.
It also creates a sense of urgency by using words like “don’t delay”, “hurry”, and “limited”.
It also repeats the main benefit of the offer at the end.
Another example of how Gary Halbert prompts action in his marketing genius ad is this:
“So don’t miss this opportunity. Order now! To get your copy of this amazing book, just fill out the enclosed order form and mail it today with your check or money order for only $29.95 plus $3.00 for shipping and handling. Or better yet, use your credit card and call toll-free 1-800-555-4321. But hurry! This offer is limited and may be withdrawn at any time. So order now and discover the amazing secret of a marketing genius who is afraid to fly!”
This paragraph prompts action by telling the reader how to order the book, how much it costs, and how to pay for it.
It also creates a sense of urgency by using words like “don’t miss”, “hurry”, and “limited”.
It also repeats the main curiosity factor of the offer at the end.
The key to writing action-prompting paragraphs is to focus on the urgency and simplicity of ordering your offer.
You want to make your customer think: “Wow, this sounds like a great deal.
I better order now before it’s too late.”
Conclusion
So there you have it.
A simple but powerful formula for writing copy that touches your customers’ hearts and minds.
A formula that has been used by some of the greatest copywriters of all time, including Gary Halbert.
If you want to write copy that makes your customers feel something, connect with their emotions, desires, fears, and dreams, persuade them to take action and buy your product or service, then follow the AIDA formula:
Grab their attention with a headline that promises a benefit or arouses curiosity.
Generate interest in your offer by explaining how it can help them solve their problems or achieve their goals.
Create desire for your offer by showing them how it can satisfy their needs and wants.
Prompt action from your customer by telling them what to Prompt action from your customer by telling them what to do next, how to order your offer, and why they should order now.
That’s it.
Follow these four steps and you will write copy that touches your customers’ hearts and minds.
But wait, there’s more!
If you want to learn more about how to write copy that touches your customers’ hearts and minds, then I have a special offer for you.
For a limited time only, you can get a free copy of my new book:
“How to Write Copy that Touches Your Customers’ Hearts and Minds: The Ultimate Guide to Writing Copy that Sells”.
In this book, you will discover:
How to use stories, metaphors, analogies, and other techniques to make your copy more engaging and memorable
How to use stories, metaphors, analogies, and other techniques to make your copy more engaging and memorable.on-making.
How to use testimonials, guarantees, bonuses, and other elements to increase your conversions and sales.
How to test, tweak, and optimize your copy for maximum results.
And much, much more!
This book is packed with tips, tricks, examples, and exercises that will help you write copy that touches your customers’ hearts and minds.
But hurry!
This offer is limited and may be withdrawn at any time.
To get your free copy of this amazing book, just click the link below and enter your name and email address.
You will receive an instant download link in your inbox.
Don’t miss this opportunity.
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how does that sound?
Could be a good idea.
; ) No yet, maybe soon.