One of the most important steps in creating a successful digital marketing plan is to set SMART goals and KPIs for your digital marketing plan.
SMART goals and KPIs are essential tools that help you track your progress and measure your results in your digital marketing plan.
But what are SMART goals and KPIs?
SMART goals are specific, measurable, achievable, relevant, and time-bound objectives that you want to achieve in your digital marketing plan.
KPIs are key performance indicators that help you measure how well you are achieving your SMART goals.
By setting SMART goals and KPIs for your digital marketing plan, you can:
Clarify your vision and direction for your digital marketing plan
Focus your efforts and resources on the most important activities and tasks
Motivate yourself and your team to work hard and smart
Monitor and evaluate your performance and outcomes
Identify and correct any problems or gaps in your digital marketing plan
Celebrate your achievements and learn from your failures
But how do you set SMART goals and KPIs for your digital marketing plan?
There are many ways to set SMART goals and KPIs for your digital marketing plan, but here are some of the most common steps:
Start with your vision and mission. Think about what you want to achieve with your digital marketing plan in the long term. What is your purpose and value proposition? What is your competitive advantage? What is your desired impact on your customers and the world?
Break down your vision and mission into SMART goals. Based on your vision and mission, define what you want to achieve with your digital marketing plan in the short term. Make sure your goals are SMART: specific, measurable, achievable, relevant, and time-bound. For example, instead of saying “I want to increase my sales”, say “I want to increase my sales by 20% in the next 6 months”.
Choose the best KPIs for each SMART goal. Based on your SMART goals, choose the best KPIs that will help you measure how well you are achieving them. Make sure your KPIs are relevant, quantifiable, actionable, and realistic. For example, instead of saying “I want to measure my sales”, say “I want to measure my sales revenue, sales volume, average order value, conversion rate, etc.”.
Track and monitor your SMART goals and KPIs. Once you have set your SMART goals and KPIs, track and monitor them regularly using data and analytics tools such as Google Analytics or Facebook Insights. You can also use dashboards or reports to visualize and communicate your progress and results.
Review and adjust your SMART goals and KPIs. Based on your tracking and monitoring, review and adjust your SMART goals and KPIs as needed. You can use feedback tools such as Hotjar or SurveyMonkey to ask your customers or stakeholders for their opinions or suggestions. You can also use testing tools such as Google Optimize or Facebook Ads Manager to experiment with different variations or options.
These are some of the steps you can take to set SMART goals and KPIs for your digital marketing plan that will help you track your progress and measure your results.
By setting SMART goals and KPIs for your digital marketing plan, you will be able to create a customer-centric digital marketing plan that works in 2023 and beyond.